In-bound links are a major part of Search Engine Optimisation and acquiring themcan be a cumbersome task. Link addresses, email addresses, anchor text anddescriptions get misplaced, code gets miss-written and link managers becomestressed. I am still yet to find a piece of software which delivers the results that Idesire from a link building program. Despite this link building is a major aspect of asuccessful Internet Marketing Campaign.
In designing a link building campaign there are many attributes that need to betaken into account. The following needs to be decided: the form of inbound linksdesired, linking anchor text and description, theme of sites (if any) accepted and thedesired link acquisition method. Lets start by discussing the form of in-bound linksavailable.
There are many forms of in-bound links: reciprocal links, one way links and thegrowing trend of triangular links. Reciprocal links are links which are traded with themost ferocity by Search Engine Optimisation Professionals as they are the easiest toattain. One way links are the most sought after links but the hardest links toachieve. Triangular links are the middle child, they are better than reciprocal linksbut, as there is an outbound link involved, they are not as good as one way links. Agood internet marketing strategy will include all of the above type of links as they alloffer benefits to a sites search engine position and overall success.
Anchor text and description generation is one of the most important aspects of asuccessful link campaign. A well structured, key word rich, anchor text anddescription can result in greater key word emphasis to search engines and higherclick through ratios. When building anchor text and description take into account theresearch results of Pay Per Click advertising. Advertisements which have the firstletter of every word capitalized receive the greatest click through ratio – implementthis in your anchor text and description. In-bound links are not only good for greatersearch engine position but also for traffic! I have seen sites that get 25% of theirtraffic from in-bound links!
When acquiring links for a site you need to decide whether you will only accept linksfrom sites of a relevant theme, pages of a relevant theme or sites and pages of anytheme. For example if your site is a travel related site, will you only accept linksfrom other travel related websites/webpages or from any website/webpage. Thisdecision has a major influence on success as it can drastically affect your linkacquisition campaign. Most Search Engine Optimisation Professionals believe thatyou should only accept links from relevant themed websites.
The most important part of link building is the adaption of a successful link buildingstrategy. There are many link building strategies currently being used: link baiting,reciprocal link email blasts, directory submission, link to us page optimisation, paidtext link advertising, the list goes on and on. A good internet marketing campaignwill involve a combination of the most successful link building techniques for yourwebsites and your industry.
While Link acquisition is a major part of Search Engine Optimisation and it can be acumbersome task. Ensure that you don’t expend all your energy in acquiring linkswhen well written, informative content will result in natural link acquisition
Article Source: http://www.kokkada.com
Written By Shaun Stenning Managing Director of Integrated Marketing Solutions Australia - Internet Marketing Australia
Saturday, April 29, 2006
Thursday, April 27, 2006
Sumitting to Directories and Article Directories Becoming Tedious?
Maybe you are not using RoboForm. Why not? Maybe you have not heard of it. Well, it's a program that can store the titles, URLs, descriptions and anything else you need for listing your websites into directories. It can also store the information for your articles including the titles, article bodies, signatures, keywords and whatever else you like.
It does more than just store all of this information. Having already entered all your websites' directory listing information or information for your articles, just go to the directory's web page with the submission form and with the press of one button, it can fill and submit the form for you. No more copying and pasting all your directory listings and articles. With the amount of time it takes you to copy and paste just one directory listing or article, you can submit all your directory listings or articles using RoboForm.
Since using RoboForm, I have upgraded to RoboForm Pro. RoboForm Pro allows you to enter an unlimited amount of websites and articles. RoboForm Pro also offers an unlimited amount of custom fields for each website and article. Using RoboForm Pro, I can submit 10 different articles to around 200 article directories in just one day. Without the program, it could take me a week or longer.
Article Source: http://www.kokkada.com
Brian Shoemaker is the owner of cheap web hosting directory Find-A-Web-Host.com. Find web hosts for your websites and/or articles.
It does more than just store all of this information. Having already entered all your websites' directory listing information or information for your articles, just go to the directory's web page with the submission form and with the press of one button, it can fill and submit the form for you. No more copying and pasting all your directory listings and articles. With the amount of time it takes you to copy and paste just one directory listing or article, you can submit all your directory listings or articles using RoboForm.
Since using RoboForm, I have upgraded to RoboForm Pro. RoboForm Pro allows you to enter an unlimited amount of websites and articles. RoboForm Pro also offers an unlimited amount of custom fields for each website and article. Using RoboForm Pro, I can submit 10 different articles to around 200 article directories in just one day. Without the program, it could take me a week or longer.
Article Source: http://www.kokkada.com
Brian Shoemaker is the owner of cheap web hosting directory Find-A-Web-Host.com. Find web hosts for your websites and/or articles.
Wednesday, April 26, 2006
Link Exchange and Search Engine Optimization
Here’s an overview of how exchanging links can improve our search engine ranking.
I believe Exchanging Links is one of, if not “the” best way to market your site online! Read below to see why.
Some people believe that in order to be successful online they have to direct thousands of targeted visitors to their site. TRUE They also believe that they have to spend all their time adjusting the scripts and contents of their pages, to make the search engines spider them and rank them well. FALSE!
They believe that if they do this it will improve their ranking and automatically drive targeted visitors to their site by the ship load. Partly TRUE, but after viewing some server logs belonging to a top ranking (first 1 – 5 sites on the first page, in his niche) I saw that only a small number of visitors came from search engines! And the major majority of clicks came from reciprocal links.
It’s true that there are some quick and easy scripts and txt files etc… that you can place in all your pages, and on your server, that will guide the spiders to keep coming back and also guide them to index your pages, this doesn’t take long to do and I believe it helps a little. But the search engines are smart and always changing there systems so someone could work for weeks, too tweak a site for SEO, only to find out that the rules have changed again and their site is no where to be found! So focusing purely on SEO can be risky!
Should we focus on getting high ranking as a priority? Or should high ranking be seen as the result of other marketing and promotional strategies that bring even more visitors that are even more targeted. The result of having more visitors being that our ranking will increase. Not by using strings and mirrors to “fool” the search engines into thinking we have a great site, when really, we don’t have many visitors which is why we’re trying to trick the search engines, and don’t have great content or services, because the visitor has come to our site looking for some that we tricked the search engine into thinking that we had! This is like putting the cart before the horse.
If we focus on building a network of “reciprocal links” (that’s a link from you to someone and a link from them to you) we add valuable content to our users and we have other businesses in our target market niche, sending highly targeted and motivated users to our site. The search engines like this because there are more sites saying, this is a good site, and every time those sites get spidered the bots find our link and keep on coming back to our site!
So that helps with search engine ranking, and driving targeted traffic, and adding valuable content.
We want our prospects, users, and customers to “bookmark” or save our site in “favorites” they will do this if they are interested in our “Niche” and learn that they can get all the information they ever need from our site. Of course they are more likely to read our newsletters and take notice of our promotions etc, on the home page.
If someone goes to Google and does a search, that person will find that most of the top ranking sites have a “Link Directory” this is a directory of reciprocal links. Doesn’t that tell you something?
Here’s another reason to create a link directory, when you create a directory it is created around sites that are related to your business market niche, therefore, when your site gets crawled by the spiders, they see that you’ve done their job for them, they also like this.
So to summarize:
Search Engine Optimization, is important, and helps to bring more visitors.
Link Exchanging, is important because it can drive more visitors then search engines, once established. Directories ad valuable content for your customers/visitors, and this it improves your SEO.
There are many other free strategies for promoting your online business; this is just an overview of two of them. Obviously another way to promote your business for free, is Article submissions, this is also one of the quickest and most effective free advertising strategies available online.
Bill Boyd; has a degree in business, and owns several new websites. This one was ranked 5,950,000 two weeks ago, before he started LINKING! http://www.internetgoldenweb.com today, it’s 86,195: To get the tool he used go here: http://www.internetgoldenweb.com/zeus/index.html
Article Source: http://EzineArticles.com/?expert=Bill_Boyd
I believe Exchanging Links is one of, if not “the” best way to market your site online! Read below to see why.
Some people believe that in order to be successful online they have to direct thousands of targeted visitors to their site. TRUE They also believe that they have to spend all their time adjusting the scripts and contents of their pages, to make the search engines spider them and rank them well. FALSE!
They believe that if they do this it will improve their ranking and automatically drive targeted visitors to their site by the ship load. Partly TRUE, but after viewing some server logs belonging to a top ranking (first 1 – 5 sites on the first page, in his niche) I saw that only a small number of visitors came from search engines! And the major majority of clicks came from reciprocal links.
It’s true that there are some quick and easy scripts and txt files etc… that you can place in all your pages, and on your server, that will guide the spiders to keep coming back and also guide them to index your pages, this doesn’t take long to do and I believe it helps a little. But the search engines are smart and always changing there systems so someone could work for weeks, too tweak a site for SEO, only to find out that the rules have changed again and their site is no where to be found! So focusing purely on SEO can be risky!
Should we focus on getting high ranking as a priority? Or should high ranking be seen as the result of other marketing and promotional strategies that bring even more visitors that are even more targeted. The result of having more visitors being that our ranking will increase. Not by using strings and mirrors to “fool” the search engines into thinking we have a great site, when really, we don’t have many visitors which is why we’re trying to trick the search engines, and don’t have great content or services, because the visitor has come to our site looking for some that we tricked the search engine into thinking that we had! This is like putting the cart before the horse.
If we focus on building a network of “reciprocal links” (that’s a link from you to someone and a link from them to you) we add valuable content to our users and we have other businesses in our target market niche, sending highly targeted and motivated users to our site. The search engines like this because there are more sites saying, this is a good site, and every time those sites get spidered the bots find our link and keep on coming back to our site!
So that helps with search engine ranking, and driving targeted traffic, and adding valuable content.
We want our prospects, users, and customers to “bookmark” or save our site in “favorites” they will do this if they are interested in our “Niche” and learn that they can get all the information they ever need from our site. Of course they are more likely to read our newsletters and take notice of our promotions etc, on the home page.
If someone goes to Google and does a search, that person will find that most of the top ranking sites have a “Link Directory” this is a directory of reciprocal links. Doesn’t that tell you something?
Here’s another reason to create a link directory, when you create a directory it is created around sites that are related to your business market niche, therefore, when your site gets crawled by the spiders, they see that you’ve done their job for them, they also like this.
So to summarize:
Search Engine Optimization, is important, and helps to bring more visitors.
Link Exchanging, is important because it can drive more visitors then search engines, once established. Directories ad valuable content for your customers/visitors, and this it improves your SEO.
There are many other free strategies for promoting your online business; this is just an overview of two of them. Obviously another way to promote your business for free, is Article submissions, this is also one of the quickest and most effective free advertising strategies available online.
Bill Boyd; has a degree in business, and owns several new websites. This one was ranked 5,950,000 two weeks ago, before he started LINKING! http://www.internetgoldenweb.com today, it’s 86,195: To get the tool he used go here: http://www.internetgoldenweb.com/zeus/index.html
Article Source: http://EzineArticles.com/?expert=Bill_Boyd
Tuesday, April 25, 2006
3 Ways to Build Links to Your Website at a Rapid Pace
Search engines have changed a lot since they have been in existence. They rapidly change how they rank websites. It used to be a matter of which websites had the most reciprocal links. Now that is of less importance due to the fact that people began to exchange links with each and every website they could find. Now it is being said that link popularity is a big factor that determines where your website is ranked for your respective keywords. Due to that fact, everyone is attempting to build links to increase their popularity. Below are 3 tips that will aid you in increasing your link popularity and eventually your rank in search engines.
1. Post in numerous forums with a link in your signature that points to your website. Search engines will pick up on these links and count them towards your inbound link count.
2. Write articles and submit them to article directories. This will not only allow you to increase your number of inbound links but it will also allow you to drive targeted visitors to your website.
3. Send out press releases. Sending out press releases increases inbound links and can also lead to articles or others types of publicity if the media is interested in your story.
The 3 tips above can go a long way towards increasing the number of links pointing to your website and increasing you search engine rank.
Andre Bias is the owner of http://www.kidfriendlyentertainment.com, and online source for top notch DVD’s for children 10 years old and younger. He is also the owner of the websites http://www.pokergreed.com and http://www.mustseeauctions.com
Article Source: http://EzineArticles.com/?expert=Andre_Bias
1. Post in numerous forums with a link in your signature that points to your website. Search engines will pick up on these links and count them towards your inbound link count.
2. Write articles and submit them to article directories. This will not only allow you to increase your number of inbound links but it will also allow you to drive targeted visitors to your website.
3. Send out press releases. Sending out press releases increases inbound links and can also lead to articles or others types of publicity if the media is interested in your story.
The 3 tips above can go a long way towards increasing the number of links pointing to your website and increasing you search engine rank.
Andre Bias is the owner of http://www.kidfriendlyentertainment.com, and online source for top notch DVD’s for children 10 years old and younger. He is also the owner of the websites http://www.pokergreed.com and http://www.mustseeauctions.com
Article Source: http://EzineArticles.com/?expert=Andre_Bias
Sunday, April 23, 2006
All About Off Page SEO
Search Engine Optimization, or SEO, is a science of sorts that would enable you to ensure a favorably prominent position for your website in search engine results pages (SERPs). And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online endeavor.
There are two kinds of SEO, on page and off page. This article will tackle the latter.
Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live. These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO.
What are these steps?
Well, all of them are concerned with building your link popularity. Your link popularity represents the number of back links your website has. To check you website’s current link popularity, head over to www.linkpopularity.com and use the free tool that can be found there. The higher your link popularity, the higher your PR will be.
Building your link popularity involves increasing the number of websites that will link to yours. This is easier said than done. It’s not a matter of getting reciprocal links like “you link to me and I’ll link to yours.” Google, in particular, despise reciprocal linking. You have to get unilateral links to your website.
The best way to do this is by ensuring that you have unique, highly informative content. Really, this is the number one strategy to invite websites to link to yours. But your content in the realm of on page SEO, and it is assumed that you have made all efforts to ensure great content.
What are the other ways by which you could build your link popularity? Try the following techniques:
* Article marketing. There are thousands of article directories on the Internet. You could submit articles to these websites. For every submission, you will be allotted a resource box where you could introduce yourself and share a link to your website. Now, some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours would go a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website! Sounds like a daunting task? There are article directory submission services available. Seek them out. For as low as $25, they could submit your articles to as many as 200 directories.
* Forum marketing. There are online communities dedicated to the subject that your website is serving. Seek them out, then join them. You’d be allotted a signature box, which would appear in your every post. In your signature box, you could leave a link to your website. Then post as many significant messages as you could. For every post you will make, you’d have a page linking to your website.
* Advertise at www.craigslist.com . Now here’s a novel strategy. The website www.craigslist.com is a well known classifieds website with a PR7 score. A PR7 score is rarely high! To have a link in a website like this would give a tremendous boost to your own website. Simply go to that site and choose the category that your pages belong to, then post your advertisement, with your link of course. It doesn’t matter that no one would get to read it. What matters is that the search engine spiders would find your website as they would come from a PR7 site.
* Look for partners who are willing to include your list in their pages. The easiest way to do this is to use the free tool at www.webconfs.com/backlink-builder.php .
* Try triangular linking. Google despises reciprocal linking, but triangular linking is one way of going around this limitation. Look for two or more webmasters who are willing to give it a shot. Webmaster A could post a link to Webmaster B’s website in his own pages. Webmaster B can post a link to Webmaster C’s website in his own pages. And webmaster C can post a link to Webmaster A’s website in his own pages. It may enforce the same principle as reciprocal linking, but the search engine spiders are not programmed to figure this out… yet.
Mark Flavin can help you Make Money Online.
Mark is an expert on email marketing, affiliate marketing & traffic generation. You can find out all his secrets for free at http://markflavin.com
Mark recommends The Business Professional for increasing your profits online:
Article Source: http://EzineArticles.com/?expert=Mark_Flavin
There are two kinds of SEO, on page and off page. This article will tackle the latter.
Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live. These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO.
What are these steps?
Well, all of them are concerned with building your link popularity. Your link popularity represents the number of back links your website has. To check you website’s current link popularity, head over to www.linkpopularity.com and use the free tool that can be found there. The higher your link popularity, the higher your PR will be.
Building your link popularity involves increasing the number of websites that will link to yours. This is easier said than done. It’s not a matter of getting reciprocal links like “you link to me and I’ll link to yours.” Google, in particular, despise reciprocal linking. You have to get unilateral links to your website.
The best way to do this is by ensuring that you have unique, highly informative content. Really, this is the number one strategy to invite websites to link to yours. But your content in the realm of on page SEO, and it is assumed that you have made all efforts to ensure great content.
What are the other ways by which you could build your link popularity? Try the following techniques:
* Article marketing. There are thousands of article directories on the Internet. You could submit articles to these websites. For every submission, you will be allotted a resource box where you could introduce yourself and share a link to your website. Now, some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours would go a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website! Sounds like a daunting task? There are article directory submission services available. Seek them out. For as low as $25, they could submit your articles to as many as 200 directories.
* Forum marketing. There are online communities dedicated to the subject that your website is serving. Seek them out, then join them. You’d be allotted a signature box, which would appear in your every post. In your signature box, you could leave a link to your website. Then post as many significant messages as you could. For every post you will make, you’d have a page linking to your website.
* Advertise at www.craigslist.com . Now here’s a novel strategy. The website www.craigslist.com is a well known classifieds website with a PR7 score. A PR7 score is rarely high! To have a link in a website like this would give a tremendous boost to your own website. Simply go to that site and choose the category that your pages belong to, then post your advertisement, with your link of course. It doesn’t matter that no one would get to read it. What matters is that the search engine spiders would find your website as they would come from a PR7 site.
* Look for partners who are willing to include your list in their pages. The easiest way to do this is to use the free tool at www.webconfs.com/backlink-builder.php .
* Try triangular linking. Google despises reciprocal linking, but triangular linking is one way of going around this limitation. Look for two or more webmasters who are willing to give it a shot. Webmaster A could post a link to Webmaster B’s website in his own pages. Webmaster B can post a link to Webmaster C’s website in his own pages. And webmaster C can post a link to Webmaster A’s website in his own pages. It may enforce the same principle as reciprocal linking, but the search engine spiders are not programmed to figure this out… yet.
Mark Flavin can help you Make Money Online.
Mark is an expert on email marketing, affiliate marketing & traffic generation. You can find out all his secrets for free at http://markflavin.com
Mark recommends The Business Professional for increasing your profits online:
Article Source: http://EzineArticles.com/?expert=Mark_Flavin
Friday, April 21, 2006
3 Ways to Build Links to Your Website at a Rapid Pace
Search engines have changed a lot since they have been in existence. They rapidly change how they rank websites. It used to be a matter of which websites had the most reciprocal links. Now that is of less importance due to the fact that people began to exchange links with each and every website they could find. Now it is being said that link popularity is a big factor that determines where your website is ranked for your respective keywords. Due to that fact, everyone is attempting to build links to increase their popularity. Below are 3 tips that will aid you in increasing your link popularity and eventually your rank in search engines.
1. Post in numerous forums with a link in your signature that points to your website. Search engines will pick up on these links and count them towards your inbound link count.
2. Write articles and submit them to article directories. This will not only allow you to increase your number of inbound links but it will also allow you to drive targeted visitors to your website.
3. Send out press releases. Sending out press releases increases inbound links and can also lead to articles or others types of publicity if the media is interested in your story.
The 3 tips above can go a long way towards increasing the number of links pointing to your website and increasing you search engine rank.
Andre Bias is the owner of http://www.kidfriendlyentertainment.com/, and online source for top notch DVD’s for children 10 years old and younger. He is also the owner of the websites http://www.pokergreed.com/ and http://www.mustseeauctions.com
Article Source: http://EzineArticles.com/?expert=Andre_Bias
1. Post in numerous forums with a link in your signature that points to your website. Search engines will pick up on these links and count them towards your inbound link count.
2. Write articles and submit them to article directories. This will not only allow you to increase your number of inbound links but it will also allow you to drive targeted visitors to your website.
3. Send out press releases. Sending out press releases increases inbound links and can also lead to articles or others types of publicity if the media is interested in your story.
The 3 tips above can go a long way towards increasing the number of links pointing to your website and increasing you search engine rank.
Andre Bias is the owner of http://www.kidfriendlyentertainment.com/, and online source for top notch DVD’s for children 10 years old and younger. He is also the owner of the websites http://www.pokergreed.com/ and http://www.mustseeauctions.com
Article Source: http://EzineArticles.com/?expert=Andre_Bias
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